The History
BUILDING THE BRAND
Initially, DangerClub began as a streetwear brand built to inspire the underdog spirit — a movement rooted in resilience, ambition, and self-belief. Our motto, “An extraordinary force of ordinary people.” embodied our mission to empower everyday individuals to become a source of inspiration for others. Over the years, it became clear that our passion for creating products was evolving into a mission to build iconic characters and stories that could resonate with people everywhere.
THE UNDERDOG
As we redefined the brand, the underdog mentality remained our guiding voice. We’ve never strayed from finding inspiration in everyday dream chasers who embodied resilience and ambition. As we revisited our old designs, we found ourselves drawn to a few characters that would later inspire us to create the Danger Team.
Danger Team Alpha
After two years of shaping the team’s identity and aesthetic, the first version finally came to life — featuring Atrix, Trixy, Babbit, and Anda as the original members.
The redesign of the characters incorporates the Japanese chibi art style, a visual approach intended to emphasize the narrative theme of the underdog or the small yet heroic figure.
In the later stages, it was decided that the two other members, Ruff the dog and Keymon the monkey, would not make an appearance in the final team.
The Missing Piece
We ultimately decided to replace Atrix as the leader of the group and develop a new character who would emerge as an unsung hero—someone unlikely to be immediately recognized or chosen as a traditional hero figure.
We then introduced Kuma, whose name in Japanese not only meant "bear" but it also symbolizes courage, strength, and protection—all admirable attributes of a leader.